Improving Efficiency & Creating Strong Patient Support Partnerships: Balancing Technology + Talent

Technology is growing at a fast clip in patient service hubs. Filling out information online is becoming the norm for increasingly tech-savvy patients and HCPs. Automation is providing speed, cost reduction and greater accessibility to patient assistance programs. We can see that technology is a significant resource, but it's not a silver-bullet solution. With increased access, sponsors need to consider fraud prevention measures to ensure that their charitable giving reaches the intended patient population. Patients may require personal support to access, understand and adhere to therapies for a successful outcome. A thoughtful balance between technology and talent allows the human touch to bridge the gap between streamlined systems and patient-centric solutions.