PharmaVOICE Showcase and the Industry Dive

Technology is growing at a fast clip in patient service hubs, but it's not a silver-bullet solution to stakeholder needs. Automation is providing speed and cost reduction for benefit reimbursement. But patients require personal support to access, understand and adhere to therapies for a successful outcome. The human touch bridges the gap between streamlined systems and patient-centric solutions. In this article, we consider the role of technology and what stakeholders - patients, healthcare providers and drug manufacturers - expect from hub technology. Next, we look at how a strong hub team employs core skills to address barriers to patient access, adherence and outcome. Finally, we explore how hubs are increasingly using a holistic approach to treat the whole patient.